Safe Passage Project
Safe Passage Project is a nonprofit immigration legal services organization. They provide free lawyers to refugee and immigrant children in the NYC-area who face deportation. This rebrand is part of an effort to drive more awareness to the problem of the inhuman treatment young immigrants receive when they cross the border. The new identity embodies the journey that many immigrant children face but also exudes an aura of optimism.
My goal was to create an identity that reflected the cause of Safe Passage Project. I, having immigrated illegally to the United States as a child, felt a strong connection to this project and wanted to capture a powerful narrative in the new logo.